How to Make Real Estate Videos with AI – Complete Guide for Realtors

How to Make Real Estate Videos with AI: A Complete Guide for Realtors and Marketers

In today’s fast-paced digital market, video is no longer optional — it’s essential. And if you’re in real estate, you know how powerful visuals can be when showcasing properties. But what if you could create stunning, high-converting property videos without hiring a full team or spending weeks editing? That’s where AI comes in.

In this blog, we’ll guide you through exactly how to make real estate videos with AI, and why this can be a game-changer for realtors, marketers, and real estate developers.

Why Real Estate Needs Video More Than Ever

Homebuyers and investors are now searching, comparing, and even purchasing properties online. Your competitors are already using drone shots, 3D tours, and high-quality walkthroughs.

But here’s the problem:

• Video production is expensive

• It's time-consuming

• It often requires a full team

That’s why learning how to make real estate videos with AI is the smartest move you can make in 2024 and beyond.

What Is AI Video Creation?

AI video creation means using artificial intelligence to automate or assist in the production of videos — from scripting and voiceovers to scene generation, animation, and editing.

AI tools like Pictory, Runway ML, Synthesia, Animoto, and Lumen5 can help you create:

• Property walkthroughs

• Project teaser videos

• Client testimonial videos

• Drone-style overviews (with templates)

• Personalized marketing messages

The best part? You don’t need any prior experience in editing.

Step-by-Step: How to Make Real Estate Videos with AI

Let’s walk through a simple, step-by-step process:

1. Start with a Script

Use AI copywriting tools like ChatGPT or Jasper to generate a property-specific script. Include details like location, size, features, price, and benefits.
Focus on persuasive storytelling — not just specs.

Pro tip: Add emotional hooks like “Imagine waking up to this view” or “Perfect for growing families.”

2. Choose the Right AI Video Tool

Depending on your goal, pick a tool that suits your needs:

• Pictory.ai: Best for converting blog posts or property descriptions into video

• Synthesia: Great for AI avatars introducing your brand

• Runway ML: For cinematic editing, background removal, and AI-generated scenes

• Animoto or Canva Video: For drag-and-drop editing using templates

3. Use Property Photos or Stock Footage

Upload real images of your property or use AI-generated visuals of architecture or neighborhoods. Tools like Canva and Envato provide high-quality real estate visuals.

Many AI platforms let you match scenes with the script, adjust music, transitions, and even generate subtitles automatically.

4. Add AI Voiceover or Avatar

Want to avoid using your own voice or face?
AI avatars can do the job for you. Tools like Synthesia or HeyGen let you pick a realistic avatar that narrates your video in professional tone.

Or use text-to-speech tools like Murf.ai for a natural voiceover.

5. Generate and Share

With everything in place — script, visuals, voice, and branding — click generate. Your video is ready for upload to Instagram, YouTube Shorts, Facebook, LinkedIn, or WhatsApp.

Optimize it with captions, keywords like "property in DHA Karachi", and a strong call-to-action such as "Book Your Visit Now."

Benefits of Using AI in Real Estate Video Creation

Learning how to make real estate videos with AI isn’t just about saving money — it gives you a strategic edge:

• Fast turnaround: Make videos in minutes, not days

• Cost-effective: No need for editors, camera crew, or studios

• Highly scalable: Create 10+ property videos per week

• Multilingual: Target clients in Arabic, Urdu, English — using voice AI

• Branded content: Maintain consistent tone and visuals

Who Should Learn This Skill?

This is for:

• Realtors looking to boost property visibility

• Marketing teams in real estate firms

• Builders & developers

• Freelance real estate agents

• Social media marketers and content creators

If you're any of the above, mastering how to make real estate videos with AI can help you close more deals, faster.

PropTech Academy’s Gen AI Workshop for Realtors

To make this journey easier, PropTech Academy offers an exclusive Generative AI Workshop for Real Estate Professionals.

In just 5 hours, you’ll learn:

• How to make real estate videos with AI

• Create Instagram Reels using AI

• Use prompt engineering to generate voiceovers, visuals, and scripts

• Automate listing videos for multiple properties

• Create content even while you're sleeping

This workshop is ideal for those who want to skip the learning curve and start executing.

About PropTech Academy

PropTech Academy is a leading real estate education platform focused on blending AI, marketing, and real estate skills to future-proof professionals. From personal branding to generative AI, the academy is helping the next wave of realtors, architects, and marketers build real careers with real tech.

Final Thoughts

The future of real estate marketing is visual, fast, and automated. Knowing how to make real estate videos with AI gives you a creative edge, saves you money, and helps you grow your real estate business with speed and style.

Instead of waiting for someone else to tell your story — learn how to tell it yourself with AI.

Want to start today?
Register now for our Gen AI Workshop and start creating AI-powered real estate content today.